It’s an heirloom program, passed down through generations. “It has gotten so many people through a rough time.”Ĭontestant Kyland Young, 27, a Los Angeles marketing manager, watches because his grandmother watches. “We are ingrained in the American culture,” says Rachel Reynolds, the doyenne of the show’s five models, celebrating her 16th year of sporting skimpy attire while gesturing toward cars and outdoor furniture sets. Whether it’s through episodes (often recorded for evening viewing) or online forums, in line for a taping or at the live touring show, ardent fans relish the fantasy that knowing the price of ordinary goods can deliver wealth and untold splendor. The show’s success is anchored on delivering two American dreams simultaneously: face time on national television and scoring gobs of aspirational stuff for doing next to nothing. Who knew such joy could be derived from guessing the price of a can of Progresso chicken noodle soup? ($2.69) For more than 5 million daily viewers, “The Price Is Right” is their happy hour. (Jenna Schoenefeld/For The Washington Post) RIGHT: Cue cards are given a final review before the show. LEFT: The studio floor gets a sweeping before a taping. TOP: Drew Carey checks his look in his dressing room before beginning a taping of “The Price Is Right” in Los Angeles last month.

Price is right cast